Betting on Sports in Africa – Why Mobile Entrepreneurs Will Make a Killing
It is nothing short of amazing to behold the impact that technology has had on Africa as a whole, particularly with regards to the internet and mobile phones/tablets. Right now, for instance, Africa’s mobile users account for 12% of all the standalone subscribers in the world and 6% of total revenues globally and growing.
In fact, according to the GSM Association, by 2020 approximately 80% of sub-Saharan Africa is expected to have access to smartphones and/or devices, which equates to roughly 730 million standalone subscribers. This is a particularly exciting prospect for entrepreneurs, companies, investors, and marketers involved in mobile-centric businesses and enterprises.
Combined, the internet and mobile devices have given Africans greater access than ever before to each other and the rest of the world, as well as a wide variety of services, businesses, and industries right at their fingertips, including cutting-edge mobile sports betting sites.
It may come as a surprise to learn that mobile sports betting is growing in leaps and bounds in certain parts of Africa, where access to computers and the internet has traditionally been extremely limited, and in many cases, still is.
It is in these nations that smart mobile technology has ‘leapfrogged’ traditional desktop computers and internet connectivity, and nowhere is this more apparent than in the area of virtual or mobile sports betting.
Virtual sports betting is a thriving and constantly growing industry in nations like Nigeria, Kenya, South Africa, and a few others. It’s a sure-fire way to print money for canny ‘mobile entrepreneurs’ who have recognized the industry’s enormous and ongoing potential.
In South Africa
Although most forms of online and mobile gambling are illegal in South Africa (casinos and poker), lotteries and sports betting are the two exceptions. As such, the country has seen several licensed and regulated sportsbooks launch in the last few years.
These online sportsbooks welcome punters from across South Africa (that are over the legal gambling age of 18) and process any payments, bets, and cashouts in South African Rand. All South African sports betting sites are overseen and monitored by the National Gambling Board (NGB) under the mandate of the National Gambling Act of 2004.
Since online sportsbooks entered the South African gambling landscape, online betting figures have skyrocketed. For instance, since 2013, Gross Gambling Revenues (GGR) of ZAR online and mobile sportsbooks have increased by over 20% year on year, as per South African GGR trend betting stats published by the National Gambling Board.
One of South Africa’s most popular sports betting sites is Sportingbet, a UK owned betting that launched a purely South African-facing site in 2009. Today this popular online and mobile sportsbooks boasts over 700,000 members and offers over 3,000 betting lines and odds daily on a multitude of domestic and international sporting events.
Like most online and mobile sportsbooks operating in Africa, Sportingbet offers in-play or live betting, where punters can place additional bets on games, matches, and events while they are still being played. It also lets its members watch live-streamed events on-site.
The most popular sports, of course, comprise South Africa’s favorite sports including rugby, soccer, horse racing, cricket, golf, and tennis. Plus, punters can make quick and easy deposits using Neteller, EcoPayz, Visa, Bank Transfers, MasterCard or Instant EFT.
Licensed by the Western Cape Gambling & Racing Board, Sportingbet is fully regulated and monitored to ensure its odds and processes are 100% fair and within industry standards.
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